Artist Development

We are here to help you define success… and then be successful.  

We can help you define want you to do in music, work on your songs, stay motivated and inspired, strategize use of time, deal with overwhelm, define image and brand, design your set list and show, become a better performer, craft marketing strategies, book gigs, release music, record better vocals in the studio, learn about publishing and licensing… or whatever is needed to help you reach your artistic and musical goals.

Singer performing

“I am seriously mind blown. There are very few schools that offer the curriculum available here – which dispense knowledge in a practical manner that is useful AND AFFORDABLE to an indie artist like myself.”

– S. Som

Artist Coaching Topics

Across our team, we have expertise and resources to help you with any of the following:

Audio engineering
Auditions
Backing tracks
Band management
Beat making and loops
Booking shows
Brand and image
Busking
Business structures/band partnerships
Being female/Latinx/queer in music
Copyright
Corporate & cover bands
DAWs
Drum machines
Fanbase building

GarageBand, Logic Pro X, Pro Tools
Income streams
Looping
Licensing and sync
Major label touring
Majoring in music or music biz
Marketing and PR
Mixing and mastering
Promotion and networking
Playing in theatrical ensembles
Producing
Programming light shows
Promoting shows
Publishing and licensing
Radio interview skills

Releasing music
Samples
Session singing
Set list design
Social media
Song split agreements
Songwriting
Stage performance
Synthesizers
Teaching music
Touring independently
Tribute bands
Websites
Writing press releases
…and more

What is Artist Development?

Who It’s For

Artist development is valuable for any singer looking to become the artist they dream of – whether the next level is becoming a more compelling performer, releasing a first album, or developing a fanbase.

Learn how we have helped other clients

Affordable Help

We offer artist coaching services by the hour so motivated artists at all levels can access high-quality, affordable, one-on-one help.

Rates are here

Our Promise

We promise is to be on your team, helping you make the right decisions as we strategize together how to use the finite resources of time, money, and energy. 

When the best path is working with another expert, we’ll give you referrals.

A Customized Process

singer in recording studio

Personalized Coaching

Artist coaching is a customized activity.  Every client’s goals and personalities are different.

Artist coaching could be helping you define your unique sound. Or it could be helping you develop your identity and brand across all channels.  Or putting together and workshopping a killer live set.  Or working on strategies for an album release and fanbase building. Or learning how to book gigs, license songs, and get them on the radio. Or joining a PRO and registering your work. Or lots of other things.

We’ll keep you focused on what’s important, develop strategy and tactics, help you set goals, keep you encouraged, give you feedback, and help you find resources each step of the way.  Our ultimate goal is for you to be an empowered artist.

For All Artists

Regardless of where you are in your career, we help artists clarify the answers to two main questions:

1. WHO do you want to become?
2. HOW will you become that artist?

You may already have some answers – or this may be the first time you’ve thought about them.  Either way is fine!

However, the clients we best serve are those who are have written at least a few songs and have performed on stage a few times.  We also encourage all artists to play an instrument.

Spotify
Singer

At Your Pace

The pace is up to you.  We’ll move faster if you’re rocking, and slower if you’re taking it like the marathon it is.  But whatever your level of commitment, we can save you months and years by helping you ask the right questions, find the right answers, break through anything holding you back, and keeping you accountable.

We’ll be honest – we’re not going to do the hard work for you.  But we will help you map the mountain ahead and stay by your side as you climb it.

About Your Coach

retouch_POP_Oct_2016_Adrienne_O 046-rotate-sm3Our main artist development coach is Justin Leighton Long, but depending your specific needs, you may choose to work with one of our other coaches. 

Justin Leighton Long is a lifetime musician who was promoting and selling out 300-person shows by the time he entered high school.  He got his band, No Address, signed to Atlantic Records, which resulted in a million-dollar recording contract for his band (with the producer of Eagle Eye Cherry, Three Doors Down, Creed, and Jewel) and an 18-month national tour with bands like Shinedown and Breaking Benjamin before the old music industry tanked in the mid-2000’s.  He has worked in and owned recording studios in Florida and California; performed, recorded, and produced a wide range of genres; and coached and mentored scores of artists in Florida and at Performance High.

Client Experiences

Contact us to schedule a conversation.

https://performancehigh.net/wp-content/uploads/2018/01/PH-square-avatar.jpg $100-$500