Artist Development
We help artists define success… and then be successful.
Artist coaching is many things. It could be helping you define your unique sound, identity and brand. It could be helping you write and produce songs. Or finding and booking the right gigs. Or designing and workshopping a killer live set. Or working on your stage performance skills. Or working on strategies releasing music. Or learning how to license songs. Or lots of other things.
It all revolves around two main questions:
What does success look like for you?
What is your plan for reaching success?
We’ll keep you focused on what’s important, develop strategy and tactics, help you set goals, keep you encouraged, give you feedback, answer your questions, and help you find resources each step of the way.
Our goal is for you to be a successful, empowered artist.
A coach can help you save months and years by asking the right questions, finding the right answers, breaking through when you're stuck, and staying accountable.
We will help you map the journey ahead - and stay by your side as you walk it.
Live Performance Coaching
Live performance coaching is about connecting with your audience and making them feel what you want them to feel.
Skills that come into play are blocking, set list design, stage banter, body language, moving and walking, mic use and other tools, song arrangement, directing the audience’s attention, and much more.
We have worked with rock frontpeople, solo singer-songwriters, jazz singers with hired backing bands, tribute bands, pianists, entire cover bands, and more, locally, across the country, and overseas.
Songwriting
Justin's band, signed to Atlantic Records, wrote and recorded 20 songs in two weeks - one of which stayed on the Billboard Top 100 for seven weeks and still generates royalties.
Justin is one of our songwriting coaches who can work one-on-one with you to learn what makes great songs work, help you find song ideas, and teach you how to write better lyrics, catchier hooks and more interesting music,
Brand Development
When you have figured out the broad strokes of who you want to become as an artist, it’s time to start digging in and define the specifics.
What’s your story? What makes YOU unique among the thousands of other musicians competing for attention in this crowded music world? Who will be eager to hear your music when you release it?
We like to think of this part of the process as identifying the most unique and authentic thing about you, and then amplifying it a thousandfold.
We may work on:
-
Visual elements
-
Story / bio
-
Press releases
-
Website / social media
-
Wardrobe and style
-
Song selections
-
Show types
Career Strategy
You could spend your time on a thousand different things, but you have only so many hours in a day.
We’ll help you identify what’s truly important, define success, set goals, and make a plan.
We will also keep you accountable and help you adjust as new obstacles and opportunities arise.
We may work on:
-
Band building and management
-
Goal setting and priorities
-
Booking and promoting
-
Strategizing social media
-
Fanbase building
-
Streams of income
-
Interviews and podcasts
-
Licensing and publishing
Your Coach
Justin Leighton Long has been coaching artists and bands for over 20 years, including many that got signed to indie and major labels. His band, No Address, toured on Atlantic Records for nearly two years on bills with Three Doors Down, Breaking Benjamin, Theory of a Deadman, and Shinedown.
His book, Play Shows, Make Fans: The Art and Craft of Delivering Powerful Performances that Make Fans, co-written with Performance High's founder Adrienne Osborn, is due for release in September 2026.
Testimonials
Savy Som
“I am seriously mind blown. There are very few places that offer the help available here – and that are practical, useful and affordable to an indie artist like myself.”
Alden Groves / Evoke
"He has an ear and a sense of the industry that’s very hard to come by, and I’ve gone out of my way to recommend his services to all the musicians I know."
Russell Hedman
"Justin’s depth of experience allows him to address big picture problems and help take songs from good to great."
Donnie Schexnayder
"He’s a humble, extremely talented guy and his teaching approach is thorough and focused on the needs of the student."
Our Promise
We will be on your team, helping you make the right decisions as we strategize together how to use the finite resources of time, money, and energy.
What it Costs
We offer artist coaching services by the hour so motivated artists at all levels can access high-quality, affordable, one-on-one help - whether you want an occasional checkin or weekly sessions. See our Rates page for details.
Who It's For
Artist development is valuable for any singer looking to become the artist they dream of – whether the next level is becoming a more compelling performer, releasing a first album, or developing a bigger fanbase.
Our Clients
We have worked with thousands of artists locally in Colorado, nationally, and across the globe.
We feel fortunate to have helped the talented artists below on their journeys.
